brand content

Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing ‘non-traditional’ communication projects for a host of major clients. In this conversation, we discuss the challenges of defining and implementing […]

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There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising messages, write great blog posts and create enticing window displays. Marketers just love to get clever. But, […]

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Is SEO being turned inside out? With the mainstreaming of social search (BING with Facebook, Google +1, Wajam…), it seems that the practice of search engine optimization (SEO) is going to have be thoroughly reviewed yet again.  SEO has a habit of being defined by today’s rules, not tomorrow’s landscape.  With social search, the top […]

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