Are You Active Now? A Question To Haunt Us!

In a recent casual conversation with a teenager, I found out that the “Active Now” message emblazoned on top of Facebook Messenger is wreaking havoc. If your Facebook Messenger headline shows that you are active now, it can spur a deluge … Continue reading

Using Your Hands Online? Why Brand Comms Are Failing Us

The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was “on” the phone, albeit hands free. Smiling to … Continue reading