How to build and protect your brand with Cheryl Hodgson (MDE226)

Minter Dialogue with Cheryl HodgsonCheryl Hodgson is General Counsel to companies in the music industry, digital media, and publishing, providing global brand strategy and trademark protection. Author and speaker, Cheryl is also founder of BrandAide, providing and curating advice from … Continue reading

Brand Content – How to make and distribute great brand content with Mark Waugh, MD at Newcast (MDE199)

Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing ‘non-traditional’ communication projects for a … Continue reading

Killing Your Brand With Fake – 9 Cases of Fake Brand Building

Pretty much everyone has an opinion on what is a brand. But, as the saying goes, it’s like teenagers and great sex: lots of talk, little action. When it comes to actions, many executive teams are killing their brand with … Continue reading

What’s the single biggest Customer Service no-no?

These days, any self-respecting brand has to consider customer service as an integral part of the consumer experience.  This is even more true if the brand is in the high value or luxury sector.  Customer service is one of the … Continue reading