The Biggest Brand Disruption In Two Words

What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look … Continue reading

The Future of Blogging Is Dynamic and Filled With AI – But It Will Be Hard Work

I recently spoke on a panel, invited by Bernie J Mitchell, about the future of blogging, with marvelous co-panelists Katie King and Lucy Hall, and moderated by Andy Bargery.  The questions and flow of the conversation led to several key conclusions. First, blogging is far … Continue reading

How Best to Handle A Crisis – Erik Bernstein Talks Crisis Management (MDE194)

Minter Dialogue with Erik Bernstein This interview is with Erik Bernstein, Vice President at Bernstein Crisis Management. Working alongside his father, the renowned Jonathan Bernstein, the publisher of Crisis Manager and author of Keeping the Wolves at Bay, Erik has … Continue reading

9 steps to write a great bio – short and sweet characters

Do you think you could have a better bio? I’m talking about the little blurb that you use to define your presence on various online networks. How to write a great bio isn’t a question we regularly discuss at work, much less at … Continue reading

Interview of Jennifer Preston Social Media Editor at NYT

This interview with Jennifer Preston, Social Media Editor at the New York Times, was conducted by my good friend, Olivier Cimelière, who translated and posted it on his fabulous blog Le Blog du Communicant 2.0.  You can find the French … Continue reading

In defense of brand blogging – in need of some trust?

USA Today recently wrote up an article about the end of corporate blogging.  Refering to a study done by U Mass (Dartmouth) done earlier this year, it said that “…the percentage of companies that maintain blogs fell to 37% in … Continue reading

To blog or not blog? A very real question for any CEO

I had a lovely interview podcast with a good friend of mine, Olivier Cimilière Cordonnier, who is specialized in Corporate Communications (formerly head of Corporate Communications at Google France) and author of a successful French blog (Le Blog du Communicant … Continue reading

MDE#15: Barbara Mallinson, CEO and Founder of OBAMI, a robust social network designed specifically for schools

Barbara Mallinson  founded OBAMI, a social network and eLearning platform specifically designed for schools. Barbara is on a mission to bring the best eTools and social networking to teachers and learners.  OBAMI enables the teachers to distribute resources, to allow … Continue reading

The return of the Blog: My favorite bloggers on digital media marketing

Technorati State of the Blogosphere Technorati, which is making somewhat of a comeback, published earlier this month the State of the Blogosphere 2010 report, saying that 56% of all blogs are from North America… leaving 44% from the ROW.  A … Continue reading Continue reading

When a blog becomes institutional

I have been a fan of the freakonomics blog for quite some time — a testament to the power of a good book (now available for $17 on amazon, down from $28 list price!) going on line per se. However, … Continue reading