The Big Data Play in Journalism is Data Journalism

Having attended the Global Editors Network Summit 2016 in Vienna and hosted the 2016 Data Journalism Awards (DJA), I was impressed by how much data journalism is evolving. In this year’s DJA competition, there were 471 entries coming from over 50 countries … Continue reading

Ad and Marketing Effectiveness via Del Levin at Nielsen (MDE164)

Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is … Continue reading

Using Data To Drive The Editorial Calendar At Mashable With Haile Owusu (MDE158)

Minter Dialogue Episode #158 This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the … Continue reading

Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital … Continue reading

The future of journalism – interview with Bertrand Pecquerie, CEO of the Global Editors Network

Minter Dialogue Episode #138 This interview is with Bertrand Pecquerie, CEO and founder of the Global Editors Network, a non-profit association that brings together editors-in-chief and senior news executives from all platforms (print, digital, mobile or broadcast) around the common … Continue reading

Luxury digital marketing – Interview with Steve Grout, CEO of Tangent Snowball

Minter Dialogue Episode #120 This interview is with Steve Grout, CEO of Tangent Snowball, a digital agency based in the UK with some 115 employees, and specialized in connecting data, technology and creativity with strategy. In this interview, Steve and … Continue reading

Interview With @odile_roujol, Chief Strategy And Chief Data Officer At Orange France (mde119)

Minter Dialogue Episode #119 — This interview is with Odile Roujol, Chief Strategy and Data Officer at Orange France. This is Odile’s second time on the show; last time it was when she was SVP of Brand and Communications at … Continue reading

Meet Patrick Salyer, CEO of Gigya, for brands to understand better the connected customer (MDE111)

Minter Dialogue Episode #111 This interview is with Patrick Salyer, CEO of Gigya, which provides a powerful technology that enables brands to collect data from all sources in order to better understand and connect with their customers. Servicing some of … Continue reading

Are we all in a giant internet shaped crucible? Guest post by Manish Gajria

The power of A and B Any internet/ecommerce product manager worth his or her salt knows that the best way to learn about your customers is to ask them. However, operating in the equivalent of an earth-sized shopping mall with … Continue reading