Using Data To Drive The Editorial Calendar At Mashable With Haile Owusu (MDE158)

Minter Dialogue Episode #158 This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the … Continue reading

Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital … Continue reading

The future of journalism – interview with Bertrand Pecquerie, CEO of the Global Editors Network

Minter Dialogue Episode #138 This interview is with Bertrand Pecquerie, CEO and founder of the Global Editors Network, a non-profit association that brings together editors-in-chief and senior news executives from all platforms (print, digital, mobile or broadcast) around the common … Continue reading

Luxury digital marketing – Interview with Steve Grout, CEO of Tangent Snowball

Minter Dialogue Episode #120 This interview is with Steve Grout, CEO of Tangent Snowball, a digital agency based in the UK with some 115 employees, and specialized in connecting data, technology and creativity with strategy. In this interview, Steve and … Continue reading

Interview With @odile_roujol, Chief Strategy And Chief Data Officer At Orange France (mde119)

Minter Dialogue Episode #119 — This interview is with Odile Roujol, Chief Strategy and Data Officer at Orange France. This is Odile’s second time on the show; last time it was when she was SVP of Brand and Communications at … Continue reading

Meet Patrick Salyer, CEO of Gigya, for brands to understand better the connected customer (MDE111)

Minter Dialogue Episode #111 This interview is with Patrick Salyer, CEO of Gigya, which provides a powerful technology that enables brands to collect data from all sources in order to better understand and connect with their customers. Servicing some of … Continue reading

Are we all in a giant internet shaped crucible? Guest post by Manish Gajria

The power of A and B Any internet/ecommerce product manager worth his or her salt knows that the best way to learn about your customers is to ask them. However, operating in the equivalent of an earth-sized shopping mall with … Continue reading

Polarizing Issues – Is your mind leading you down the wrong path?

The personal mindset sets the tone It should be no surprise, but the way we view life personally is important in business. I believe, however, that we are now entering a phase where the boundary between personal and professional is … Continue reading

A classic case of misunderstanding the consumer decision journey

Marketing is a tricky place to be.  On the one hand, most marketers in position today were not given the training in school to deal with all the new devices, tools and platforms available today.  There’s social media, mobile, search, … Continue reading