Building A Unique And Successful Brand In A Crowded Market: Madison Reed by Amy Errett (MDE282)

Amy Errett is an unique businesswoman who has worked in big business, led a VC, operated on many boards and has also started multiple entrepreneurial outfits. Her latest is Madison Reed, launched it in 2014, manufacturing and selling hair products … Continue reading

The Biggest Brand Disruption In Two Words

What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look … Continue reading

Is Progress Inevitable? The More Digital One Is, The Less Digital One Wants To Be?

I’ve been known to start off conversations by saying: Most Gen Y don’t agree with me; Gen Z typically frown at the thought; and Baby Boomers tend to split down the middle. The underlying concept behind this question is: Is … Continue reading

Button Maker? Weather Forecaster? Paperclips? Here’s why companies need to hire different types of profiles

Just recently, I was listening to a quirky podcast on New Books in Technology, with Brian Clegg as guest. Clegg, who has many books and accolades to his name, is the author of a new book, “Big Data: How the Information … Continue reading

How Can Data And Social Drive Your Business with Cathy Huyghe (MDE247)

Minter Dialogue with Cathy HuygheCathy Huyghe is a writer and media professional, with a special interest in wine and the spirit of hospitality. Cathy is author of Hungry for Wine and speaks and writes on subjects ranging from wine and gastronomy … Continue reading

Getting Digital Transformation Through Your Organisation with Tiffany St James (MDE236)

Minter Dialogue with Tiffany St JamesTiffany St James , digital transformation strategist and international speaker. Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media Association. In this podcast, we … Continue reading

The Dangers of Automated Marketing – Is It The Right Choice For You?

Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics Algorithms Artificial … Continue reading

Perform Like A Champion – How Rugby Can Teach Us Some New Tech Tricks

Role Models Many are the companies that will hire a prior Olympic athlete or World Cup Champion to inspire the troops to greatness. Generally, it’s about finding aspiration and role models. It’s also hopefully about ingesting the “tricks” and “attitude” of … Continue reading

The Big Data Play in Journalism is Data Journalism

Having attended the Global Editors Network Summit 2016 in Vienna and hosted the 2016 Data Journalism Awards (DJA), I was impressed by how much data journalism is evolving. In this year’s DJA competition, there were 471 entries coming from over 50 countries … Continue reading

Ad and Marketing Effectiveness via Del Levin at Nielsen (MDE164)

Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is … Continue reading