The Biggest Brand Disruption In Two Words

What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look … Continue reading

How Can Data And Social Drive Your Business with Cathy Huyghe (MDE247)

Minter Dialogue with Cathy HuygheCathy Huyghe is a writer and media professional, with a special interest in wine and the spirit of hospitality. Cathy is author of Hungry for Wine and speaks and writes on subjects ranging from wine and gastronomy … Continue reading

The Dangers of Automated Marketing – Is It The Right Choice For You?

Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics Algorithms Artificial … Continue reading