What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look at...
Disruption is a big word. I see many startups that want to be ‘disruptive’. But very rarely we see disruption happening suddenly. Big changes do not happen over night. A lot of industries are about to change due to data. We saw in the last 10 years a lot of...
Minter Dialogue with Cathy Huyghe Cathy Hughe is a writer and media professional, with a special interest in wine and the spirit of hospitality. Cathy is author of Hungry for Wine and speaks and writes on subjects ranging from wine and gastronomy to digital media...
Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics...