What Do Beta Mode And Code Naming Have In Common?

The other day, I heard how a project with a code name was actually launched with the very same code name. It kind of makes a mockery of the secrecy that “code” names are supposed to provide, no? Also, under … Continue reading

Starting your social media marketing

How does one get started? Despite the well publicized mainstreaming of social media, many companies are still on the sidelines about getting on board. Whether the inaction comes from fear, ignorance, doubt or a carefully considered choice, the issue with … Continue reading

The Beta Myndset – Launch & Iterate

One of the most revolutionary marketing tools to come to the surface recently is the beta launch.  Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted. … Continue reading Continue reading