I was intrigued by the BBC OOOPS this morning!
Words and images that catch the eye
The BBC’s front page this morning has an intriguing side story (in the far right column): “OOPS, the irritating rise of websites talking to you like a friend.” Find it? Well, when you click on it, you get… (see below).
Here is a a close up of the H3 title
And the link goes to a 404 (“page not found”)! And I sincerely thought it was a joke. Ooops, is right!
Fortunately, the tone and timbre of this 404 didn’t sound like they were trying to be my friend. But, seriously, don’t you find it irritating when a link goes to a 404 page? If the BBC can get such things wrong, just imagine the amateurs. Of course, in this case, I consider it a rather funny error, so I chose to blog it.
UPDATE AT 9:03AM (28 Jan 2013)
The 404 has been now fixed. You can now visit the real Ooops article if you are interested! The section I liked best about this peice on the rise of unwanted and OTT familiarity (which I agree can be rather ‘grating’ at times):
“Computers were like bouncers. You were the three-sheets-to-the-wind punter swaying glassy-eyed in front of them pleading to continue. They remained impassive saying, “I don’t have to give you a reason. You’re not going into that file and that’s that.”
That’s the funny thing. The internet is becoming deeply personal. It is difficult to remain impassive in front of your computer these days! And for marketers (and digital marketing in particular), brands need to know how to interface with each one of us according to our whims and mores if they want to “connect” with us. Alternatively, you pick a style that suits your community and those that don’t like it, shove it. Now, there’s a familiar term!