Building Brands With Simplicity and Surprise with Margaret Molloy, CMO at Siegel+Gale (MDE196)

Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential … Continue reading

User Experience Design at Honeywell with Vincent Boyce (MDE191)

Minter Dialogue Episode #191 This interview is with Vincent Boyce, User Experience Principal at the Honeywell, a $40B tech company whose mission is to make “our world cleaner and more sustainable, more secure, connected, energy efficient, and productive.” In this … Continue reading

Interview with @TedRubin, talking about real CMO challenges and building relationships (MDE131)

Minter Dialogue Episode #131 This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of e.l.f. Cosmetics and Chief Social … Continue reading

How To Be The Best Salesperson – The Four Key Steps

In any version I have of the ideal salesperson in the future, nothing will trump the strength of a great relationship. In an environment of deep flux, companies are grappling with the effects of the internet, an avalanche of new … Continue reading

Interview with James Moffat, CEO of The Organic Agency – pragmatic digital marketing advice (MDE83)

Minter Dialogue Episode #83 This interview, recorded on December 1, 2013, is with James Moffat, CEO of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C … Continue reading

Kris Sorbie – an innovative mLearning app for hairdressers

For anyone who is interested in mobile learning (aka mLearning), I highly recommend taking a look this wonderful new mobile app.  You don’t need to be a hairdresser to appreciate the quality of the experience. My good friends, Kris Sorbie … Continue reading