How To Get Yourself and Your Team Out of The Comfort Zone with Andy Molinsky (MDE248)

Minter Dialogue with Andy MolinskyAndy Molinsky is Professor of International Management and Organizational Behavior at Brandeis University’s International Business School. He is also the author of two books, Global Dexterity and most recently REACH, A New strategy to help you step outside … Continue reading

Can Any Brand Be Authentic? How Does A Company Culture Become Authentic?

Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and … Continue reading

The Evolving World of Influencer Marketing – It’s Growing Up?

Influencer marketing is probably one of the hottest areas this year in terms of marketing. I hesitate to say it’s a “buzzword,” but for most companies, the concept remains at best a new line in the marketing P&L. Reality is that influencer … Continue reading

Authentic Marketing – What If You Promised Less?

Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. … Continue reading

Marketing Automation Mistakes — When It Goes Awry And Lessons Learned

I always remember being stumped by the question: How do you know what you don’t know? When automation is used to run a brand’s marketing efforts, there is always a temptation to take your eyes of the wheel that is … Continue reading

When Is A Mistake Allowed? Managing The Right To Err

One of the mantras you are likely to hear in Silicon Valley is that failure is a natural if not necessary accoutrement on a CV. However, for many people in business — especially with a more traditional mindset — failure … Continue reading

How to look again at role models and best practice sharing

Do you get it? In these changing times and an evident sense of disorientation, we are quick to latch on to success stories.  There is a certain urgency to get “it” as if there were a magic wand, single solution. … Continue reading

Truth and Transparency – Just how much should we be truthful and transparent?

I don’t know about you, but I hate it when someone starts with, “To tell you the truth…”  It is a sure way to get me to frown and worry about what is about to come out of his/her mouth. … Continue reading

The Deal With Transparency: The Parent Generation Meets The Trans-Parent Generation (Part I In A Series Of 4 Posts)

Transparency is one of the important buzzwords that has surged into new management and leadership vocabulary and, surely, rightly so. It has, in fact, become such a buzzword that the University of Michigan has put it tops of its 2010 … Continue reading