Sorry Is The Hardest Word – The Daunting Future of Transparency

In a BBC report a few months ago, journalist Jackie Leonard (one of my favourites) chronicled a number of high-profile celebrities who were forced to apologise in 2016. Mixed in with the embarrassment, social media harassment and potential damage to … Continue reading

Can Any Brand Be Authentic? How Does A Company Culture Become Authentic?

Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and … Continue reading