The Strongest Reason Why CEO’s Need Purpose For Their Business

I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. With a solid northerly setting, decision-making automatically becomes easier. Time allocation becomes more obvious. … Continue reading

Social Media and Politics: A roadmap for the 2012 elections and brands

2012: The year of seismic elections Next year is the year of presidential elections in a vast array of countries, with particularly high profile elections in US, France, Russia, India, Turkey and China. Moreover, arguably as important from a geo-political … Continue reading