Citroen – A Social Retail Experience In Paris

Tracking the way social media and digital is being used in retail environments has become much more intense recently.  Just a year ago, the number of new initiatives was rather easy to follow, even worldwide.  Retailers in London and New York were leading the party....

Advertising: great messages that make great brands

Marketer’s delight: Ads that surprise While watching television (the film Hurt Locker and #RWC11) this weekend on my trip to Liverpool (UK), I was delighted by two sets of ads.  Not very often that happens, so I thought I would share the experience....

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