Injecting meaning into design. Beyond user-centric design, Julie Jenson Bennett uses meaning-centred design. (MDE263)

Julie Jenson Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering “meaning-centred design and innovation.” In this conversation, we look at how design can be a far more strategic component of your brand and business. We … Continue reading

Brand Relevancy, Disruption and Digital Transformation with Charlene Li (MDE254)

Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, a Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of … Continue reading

Marketing Lessons From Apple [Infographic] – Mystery, Simplicity and Experiences

Which Apple Seeds Grow? Many are the companies that would “die” to be Apple. People often talk about best practices and best in class. However, few ever manage to change materially or actually do anything about it. All the same, Apple … Continue reading

To Dictate Or Collaborate – Is It Better To Have Vision Or Listen Intently…?

In a recent conversation I had with a CEO of an online site, we exchanged on the almost conflicting nature of giving bold direction and vision versus empathic collaboration and listening skills. On the one hand, if we adhere to the … Continue reading

Black Friday Sales – 8 Urgent Lessons For Brands and Retailers

Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now … Continue reading

Significance 1-2-3 — Evaluating meaningfulness and the true significance of your enterprise

“Oh yes, that’s super important,” this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their … Continue reading

Talking creative agencies and digital transformation with Tim @Sparkey at Congregation Partners (MDE133)

Minter Dialogue Episode #133 — This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies need … Continue reading

Glass doors, floors and walls: Corporate cyber security and the evermore porous nature of company secrets

Corporate cyber security , as an industry, is about to hit the big payload. Corporate IT teams around the world are already in overdrive, pushed by a near-panicked CEO, calling around to figure out the right systems and solutions. Consultancies who … Continue reading

Transparency. Whose line is it anyway?

We live in an increasingly transparent world, like it or not. In the wake of the SONY hack attack, I have been ruminating about the request by the company for the media NOT to broadcast the private (and embarrassing) emails. … Continue reading

3 keys to create a great user experience

From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this. Trying to please all people The underlying architecture is out-dated The navigation is confusing The images are … Continue reading