Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital … Continue reading

Brand Authenticity And The Value Of Celebrity Endorsement

What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand?  If your brand has (or more likely wants to “achieve”) authenticity, is it a good … Continue reading

Why To Use Influence Measurement Systems Such As Klout, Kred Or Peerindex?

To use or not to use? You know it’s a sad day when 18-year old Justin Bieber (91/100) is said to have more influence than Mick Jagger (whose stones are gathering no moss, as they have just announced two more … Continue reading

Interview with Andrew Grill, CEO of Kred, measuring your influence with transparency

Minter Dialogue #35 This interview is with Andrew Grill, CEO of KRED, for real-time transparent community-based influence measurement. Measuring online influence is a hot field and one that typically galvanizes conversation.  I met Andrew at the LikeMinds conferences for Social … Continue reading