Can Any Brand Be Authentic? How Does A Company Culture Become Authentic?

Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and … Continue reading

As a business owner, should I really bother developing a meaningful brand?

Once I lay into my vision of what real branding is — and what needs to happen in today’s internet-enabled world with the new generation of customers — I have often been asked whether it’s actually worth developing a meaningful brand? … Continue reading