Minter Dialogue with Stan Phelps Stan Phelps is a keynote speaker, Workshop Facilitator at PurpleGoldfish, and best-selling author (Purple Goldfish). He’s also a Forbes Contributor, faculty member on ANA’s School of Marketing and serves as an adjunct instructor at...
Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics...
Minter Dialogue with Henry Stewart This interview is with Henry Stewart, founder and CEO of the London-based training business Happy Ltd. Happy was rated one of the top 20 workplaces in the UK for 5 successive years and now helps other organisations create happy...
Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now be going over the results...
Once I lay into my vision of what real branding is — and what needs to happen in today’s internet-enabled world with the new generation of customers — I have often been asked whether it’s actually worth developing a meaningful brand? As a...