Here’s How Merrill Brown Plans To Fix The Media Problem: Check out The News Project (MDE289)

Merrill Brown is founder and CEO of The News Project, a startup helping to make news and news rooms better and more affordable. As the site says, The News Project uses “technology and integrated services to empower journalists, philanthropists, entrepreneurs … Continue reading

Innovation, Digital Transformation and Digital Darwinism with Tom Goodwin (MDE275)

Tom Goodwin is a repeat guest on the show — the last one was back in 2014. Since then, it seems that everything has changed! Tom is Executive Vice President and Head of Innovation at Zenith, part of Publicis Media. … Continue reading

Rod Banner – Agent of Change : What’s the Future of Marketing and Branding (MDE221)

Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech … Continue reading

How Enlightened Leadership Leads to Results with Jenny Biggam, founder of the7stars Media Agency (MDE207)

This interview is with Jenny Biggam, founder and owner of the7stars, the largest independent media agency in the UK with over £228 million billings, with clients such as Warner Music, Suzuki Cars and Iceland. Jenny Biggam has run the7tars with … Continue reading

How To Make Great Advertising Copy – 4 Tips To Follow

Wouldn’t you love it if you could use your commute to save time to allow more personal time with the people and/or pastimes you love?* It turns out (courtesy of Lisette Sutherland) that freedom from the commute is the #1 reason … Continue reading

Ad and Marketing Effectiveness via Del Levin at Nielsen (MDE164)

Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is … Continue reading

Robert Hernandez (USC Annenberg) and the state of journalism (MDE155)

Minter Dialogue Episode #155 This interview is with Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg School for Communication. In this conversation, Robert and I discuss the state of journalism, how students of journalism are getting prepared for … Continue reading

#Hellothree: Think different… and dare to be creative

Think different… be creative Over the last two weeks, while all the attention has been focused on the Apple iPhone 6 launch, I wanted to highlight the creative on UK-based Three’s latest ads. These adverts have been running over the last few … Continue reading

Tom Goodwin – futurologist on marketing, advertising and new tech (MDE113)

Minter Dialogue Episode #113 This interview is with Tom Goodwin who works on both sides of the Atlantic, writing and speaking about the future of advertising & marketing for the likes of Ad Age, The Guardian, Wired and more. In this interview, … Continue reading

Trust me not marketing. Why some brands continue to lose the plot

Some brands are brought up on a particular style of communication. Type face, Pantone color, size and brand position are all highly regulated across a specific set of formats. Inked in so-called brand charters, these brands insist on a rigidly defined set of … Continue reading