Branding Gets Personal – Why We All Need To Get More Personal

In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I … Continue reading

5eCommerce – Putting the 5E’s into eCommerce

Inspired by a comment at a recent workshop, I thought I might apply my 5E’s of marketing into an eCommerce framework.  eCommerce is a difficult business.  The dirty little secret is that most eCommerce sites are not profitable, especially if … Continue reading

Need a coach for your brand ? – Part 3 : After the Personal Branding, Brand Coaching ?

Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of … Continue reading Continue reading

Grateful Marketing Lessons : A Dead Show Is Not A Concert, It’s An Experience

“Marketing Lessons from the Grateful Dead” (Amazon).  Talk about a book that I wish I had written.  As a long time fan of the Dead (“Deadhead”) and a travelling businessman, I feel like my involvement with the Dead very much … Continue reading Continue reading