Decoding the Business Trends for 2016 – Bits, Bytes and Bozos

Every two years I like to put out my predictions of business trends — with a heavy marketing bias — for the upcoming year. Reviewing those I made for 2012 and 2014 and now looking at the predictions for 2016, there are some new … Continue reading

What’s the Amazon brand? Where’s the Essence? And how can Jeff Bezos be replaced?

Having read the compelling biography on Jeff Bezos, ‘The Everything Store: Jeff Bezos and the Age of Amazon” by Brad Stone, I came away believing that Amazon is a long-term short and the main reason pertains to the Amazon Brand. I … Continue reading