Using social media and crafting the best strategy to drive your business in 2018 with Neal Schaffer (MDE273)

Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with … Continue reading

Driving the Triple Bottom Why for enhancing your brand’s storytelling and marketing with Marissa Feinberg (MDE272)

Marissa Feinberg is an actress, seasoned marketer and a consultant helping companies to drive what she calls the Triple Bottom Why. In essence, it’s about aligning your WHY with your marketing, PR, brand and digital storytelling. In this conversation, we … Continue reading

Padding Your Budget For Test & Learn And Making Mistakes

I bet it’s frustrating working in a large organisation and to keep hearing about “test & learn” or “fail fast” or “agile management” when management behaviour contradicts the words. If recent history is any indicator of the future, companies will … Continue reading

The Opportunities and Use Cases of Artificial Intelligence for Business with Rob McCargow @robmccargow (MDE271)

Rob McCargow is the Artificial Intelligence programme leader at PWC and is a renowned speaker and thought leader on AI. He’s mission-led and has been leading the debate about how AI can do good for the world. In this conversation, … Continue reading

Meaningful Entrepreneurialism – The 10 Minute Mind with Monique Rhodes (MDE270)

Monique Rhodes is a singer, songwriter and producer born in New Zealand. She has toured the world performing and composing music. Monique has produced two platinum selling albums in New Zealand, toured Europe twice with Chuck Berry and collaborated on … Continue reading

Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)

Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the … Continue reading

Should Your Brand Be Political? Here Is How To Navigate Through Brand Politics

The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to … Continue reading

The Exciting Potential of Artificial Intelligence by Jeremy Waite, IBM Evangelist and Leader of CMO Programme (MDE268)

Jeremy Waite is author of Ten Words, evangelist for IBM Watson Customer Engagement and Global Leader of CMO Programmes at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of AI, the … Continue reading

The remarkable story of Starling Bank, a new generation of bank founded by Anne Boden (MDE267)

Anne Boden is the founder and CEO of Starling Bank, a brand new online bank in the UK, that she started in 2014 and got licensed in 2016. Anne who comes with a heavyweight executive experience in the banking world (ex-COO … Continue reading