Using social media and crafting the best strategy to drive your business in 2018 with Neal Schaffer (MDE273)

Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with … Continue reading

How Best To Handle Those Linkedin Connection Requests?

I have written about handling Linkedin connection requests in the past, but there continues to be a thorny, never-ending stream of invitations in my Linkedin inbox. I’m sure that you, like me, get connection requests that leave you scratching your … Continue reading

Important Marketing Tips and Trends for 2018 and Creating Powerful and Effective Education Online with Kerry O’Shea Gorgone (MDE262)

Kerry O’Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also host of … Continue reading

The Future of Blogging Is Dynamic and Filled With AI – But It Will Be Hard Work

I recently spoke on a panel, invited by Bernie J Mitchell, about the future of blogging, with marvelous co-panelists Katie King and Lucy Hall, and moderated by Andy Bargery.  The questions and flow of the conversation led to several key conclusions. First, blogging is far … Continue reading

Building Blocks And Social Media Communities With LEGO – James Poulter (MDE253)

James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of … Continue reading

How To Cut Through The Noise with Great Content Marketing with Jason Miller (MDE244)

Minter Dialogue with Jason Miller (MDE244)Jason Miller is Global Content Marketing leader at LinkedIn, a heady position. He’s also a RocknRoll photographer, author (best-selling Welcome To The Funnel), podcaster and all around top influencer. In this podcast, Jason and I talk about … Continue reading

Who Bears The Cost Of Responsibility? Why Business Leaders Need To Change Their Habits

Last week (July 3), Tencent’s market value dropped $15 billion. On a total base of $330 billion, that’s a 5% haircut. The media’s narrative was that the stock price drop was due to an announcement by Tencent that they were going … Continue reading

In Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value Exchange?

I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the ”permissions” in exchange for free wifi. Of the four “opt ins” requested, which one gets your hair up most? Update your profile? … Continue reading

Why Many Executives Fail… Big Time… And What To Do About It?

Big business is under siege. The turnover of senior executives has been following in the paths of the troubled results of so many well known brand names. Daily, I read about executives failing and/or being fired. You see big name … Continue reading

How Many Email Addresses Should I Have? The Marketer’s Challenge

Has this question ever even crossed your mind? It’s possible you have just one email account and have never thought twice about it. But, for most of us, we probably have several email addresses? In fact, on average, we all … Continue reading