How To Gauge And Boost Your Influencer Marketing Strategy

From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more mainstream, funds … Continue reading

How Beautiful is L’Oreal’s Future? How Bright Are Your Future Prospects?

In today’s tumultuous times, it takes more than reading tea leaves to predict your future prospects. I read with not a little interest a couple of recent articles about my former employer, L’Oreal, the #1 beauty company in the world. … Continue reading

Building A Unique And Successful Brand In A Crowded Market: Madison Reed by Amy Errett (MDE282)

Amy Errett is an unique businesswoman who has worked in big business, led a VC, operated on many boards and has also started multiple entrepreneurial outfits. Her latest is Madison Reed, launched it in 2014, manufacturing and selling hair products … Continue reading

Getting Engagement From Your Customer – Through the looking glass of GDPR and permission marketing

Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I … Continue reading

The Art of Embracing Imperfection For Real Progress

To accept imperfection is perhaps the most complicated of attitudes to adopt in business. It’s almost antithetical to everything senior business executives have been trained to do. In some regards, however, I would suggest it’s a core mindset for an … Continue reading

Creating An Excellent Omnichannel Customer Experience — Case Study #1 For The Banking Customer Journey

There is nothing more pertinent than having a first hand experience to bring to light just how hard it is to create an excellent customer experience. Put another way, it’s awfully easy to screw it up with so many channels and … Continue reading

Want To Make A Good Customer Experience? How The Customer Journey Goes Wrong!

If you are an online travel agency (OTA) and an airline you work with changes an upcoming flight, you are of course bound to alert your customers of the change. One would have to imagine that’s a regular occurrence at … Continue reading

How Best To Handle Those Linkedin Connection Requests?

I have written about handling Linkedin connection requests in the past, but there continues to be a thorny, never-ending stream of invitations in my Linkedin inbox. I’m sure that you, like me, get connection requests that leave you scratching your … Continue reading

Important Marketing Tips and Trends for 2018 and Creating Powerful and Effective Education Online with Kerry O’Shea Gorgone (MDE262)

Kerry O’Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also host of … Continue reading

The Unsubscribe User Experience – The Boss Won’t Ask You This Question…

Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue … Continue reading