Twitter Tweet Clouds versus Blog Clouds

Thanks to Greg Verdino’s post, I was inspired to find out what my Twitter or “Tweet” cloud would look like. I attach it [above] in order to compare whether my twittering is consistent or not with my blogging. Per Greg’s … Continue reading

Review: Join the Conversation by Joseph Jaffe

I am officially Joining the Conversation, starting with this review of Joseph Jaffe’s latest book, Join the Conversation (JTC). In full disclosure mode, I am writing this review as part of Joe’s experiment UNM2PNM (how to use new media to … Continue reading

SNCR – Spending on conversational marketing looking up

A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections from … Continue reading

Firebrand TV – The MTV of Ads?

Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to create a … Continue reading

When a blog becomes institutional

I have been a fan of the freakonomics blog for quite some time — a testament to the power of a good book (now available for $17 on amazon, down from $28 list price!) going on line per se. However, … Continue reading