Customer Centric or Employee Centric? Which Comes First?

Many companies have decided that being customer centric is the new way forward. Some brands — most notably Zappos and owner Amazon — discovered quite a while ago how powerful being customer centric is. To wit, it’s Amazon’s mission to … Continue reading

Change Is Everywhere But Will Digital Transformation Transform?

Don’t you agree that these are exhilarating times? So many of the major companies I work with are in the throes of major upheaval. Change is everywhere. Digital transformation programmes are in action all over the place. But are businesses … Continue reading

Injecting meaning into design. Beyond user-centric design, Julie Jenson Bennett uses meaning-centred design. (MDE263)

Julie Jenson Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering “meaning-centred design and innovation.” In this conversation, we look at how design can be a far more strategic component of your brand and business. We … Continue reading