The Limits of Online Transparency Behind the Glass Door

The other day, I was wondering what sites like Glassdoor (skews North American), Comparably  (skews US and heavily tech) and ChooseMyCompany (based in Paris, formerly Meilleures-Entreprises.com), that shine a light on the insides of a company, might be able to tell me … Continue reading

How To Gauge And Boost Your Influencer Marketing Strategy

From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more mainstream, funds … Continue reading

The Biggest Brand Disruption In Two Words

What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look … Continue reading

Getting Engagement – How Does Your Brand Fare On The Moist Eye Index?

Yet, so many company executives shun the topic and/or hide behind a wall of “utter” professionalism. In an article penned by Dev Patnaik, CEO of Jump Associates, “Innovation Starts with Empathy“, he described how “we’ve created a corporate world that … Continue reading

SXSW 2018 – Storytelling And Tech: A Book By Another Cover

South By Southwest (SXSW) remains my highlight event of the year in terms of getting inspiration, meeting new people and checking out where the world is in regard to the digital/new tech revolution. And 2018 was another bonanza affair with … Continue reading

Should Your Brand Be Political? Here Is How To Navigate Through Brand Politics

The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to … Continue reading

Injecting meaning into design. Beyond user-centric design, Julie Jenson Bennett uses meaning-centred design. (MDE263)

Julie Jenson Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering “meaning-centred design and innovation.” In this conversation, we look at how design can be a far more strategic component of your brand and business. We … Continue reading

Banking Adverts – Exposing Your Soul Or Making A Point?

I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London. I’ve long admired the HSBC … Continue reading

Branding Is Not About Dying The Wool – The Woolrich Case Study

You would imagine that Woolrich, the outdoors clothing company that was started in Woolrich PA in 1830, is steeped in tradition, values and history. They have, after all, survived this long. And what of their branding? I found them with an … Continue reading