Value of a Facebook Friend placed at 37 cents – What a Whopper.

How much is your friendship worth? Just 37 cents! I love this. Burger King is up to its notorious self, finding all sorts of ways to gain rebellious publicity. In this most recent activity, Burger King announced that it would … Continue reading

BootB & Pratiks – Website Reviews

I have spent the morning looking at and rating two different “community” sites with different concepts: Bootb and Pratiks, with proof that not all sites are created equal. BOOTB – “unlimited creativity” I discovered a new concept in the … Continue reading

Airline Advertisements – Who Can Afford to Experience Luxury Service?

Airline Ads — the good, the bad and the luxury In these trying economic times, one of the industries that will inevitably be hit hard (again), will be the airline industry. Whether for personal or business travel, there is likely … Continue reading

Sports Sponsorship from Lovemark Emirates Airline

I had a marvelous marketing moment recently. I was walking down the Champs Elysées and, having just flown and enormously enjoyed Emirates Airline, I saw a photograph [left] on this storefront of a Paris St-Germain (PSG) football player wearing his … Continue reading