Winner · Business Book Award 2018, Embracing Change

Futureproof

How to Get Your Business Ready for the Next Disruption

Disruption is coming either way. Here's how to be ready for it.

★★★★☆ 4.1 / 5 from 61 ratings on Amazon and Goodreads (updated Oct 2026) · With Caleb Storkey · FT Press (Pearson), 2017 · Paperback and ebook

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Why read it

Use disruption to your advantage

Everyone talks about disruption, yet few businesses know what being ready for it really means. Co-written with Caleb Storkey, Futureproof paints a complete picture of the major disruptive forces facing us, defining them, mapping them out and putting them into context.

It starts with the mindsets you need to be fully ready for disruption, then takes you through the 12 forces shaping our world: the new technologies, how they are used and related, the potential impact of the disruption, and how to turn each one into an enabler for your business. Be ready, be futureproof.

Three key takeaways

What you'll learn

Start with mindsetWhat qualities you need to be fully ready for disruption, how to develop them and what to do next.
Know the 12 forcesWhat each disruptive force is, why it disrupts, and how the forces relate to each other.
Know what to do nextFor every force: what you need to know now, and what you need to do next.

Who it's for: Business leaders, entrepreneurs and their teams who want new technology to work for them, not against them.

What readers say

Praise for Futureproof

“The opposite of Future Shock is future proof. Either sit still or move! It's the latter that Dial and Storkey have outlined for you here. Adapt or die!”
Brian Solis, best-selling author, award-winning digital analyst and futurist

“This is a book that challenged me and made me think at every turn. It disrupted my mind!”
Mark Schaefer, consultant, speaker and author of KNOWN

“…an excellent read – demystifying the disruption buzzword with refreshing pragmatism.”
Ed Bussey, founder and chief executive, Quill Content, in Campaign

More praise (3 more)

“… Disruption affects everyone. B2B, B2C, small, medium and large organizations. Even those who are the disruptors are now being disrupted. What's a brand to do? Thankfully, Minter Dial and Caleb Storkey have the answer. Futureproof does, exactly, what the title states. Be ready or be disrupted.”
Mitch Joel, President, Mirum, author of Six Pixels of Separation and CTRL ALT Delete

“… The new world requires a responsive business but it demands accountability. Old models put profits first, new ones social impact. Futureproof offers a playbook for the scary and thrilling landscape that all companies are now forced to operate in. It's both eye-opening and educative, yet fiercely practical. No one in business should be without it.”
Rod Banner, entrepreneur, board member and investor

“… As Minter and Caleb show, true disruption comes from deeply understanding consumers and adopting a mindset of serving them in this new world. It's not easy to disrupt, but the rewards for doing so are enormous.”
David Meerman Scott, bestselling author of The New Rules of Marketing and PR

Read all reviews on Goodreads and Amazon, and the reviews in The HR Director and Campaign.

Get your copy

Buy Futureproof

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More stores

Books-A-Million · bol.com (NL)

Amazon: Australia · Brazil · Canada · France · Germany · India (Kindle) · Italy · Japan · Mexico · Spain · UK · US

Also published in Chinese (Posts & Telecom Press, on JD.com), Vietnamese (Saigon Books) and Norwegian (Hegnar Media).

FAQ

Is it available in other languages?

Yes: Chinese (Posts & Telecom Press), Vietnamese (Saigon Books) and Norwegian (Hegnar Media).

Which award did it win?

The Business Book Award 2018, in the category of Embracing Change.

About the author

Minter Dial

Professional speaker on leadership, transformation and branding, author of award-winning books, and producer of the WWII book and documentary film The Last Ring Home. My mission is to insert more meaningfulness into our lives and at work.

Book Minter to speak