Mark Schaefer on Online Branding, Building Trust and the Privacy Battleground (MDE162)

Minter Dialogue Episode #162Mark Schaefer

This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code, Mark also co-hosts with Tom Webster a fabulous and unmissable podcast, The Marketing Companion. In this podcast, we talk about online branding and how companies can better drive trust. We look at how top executives should be driving the digital agenda and also explore the issues of privacy for marketers.

As Mark says, referring to recent research:

Consumers are not okay on trading private information for deals and personalization and coupons!” {See Mark’s blog post on Marketers and the topic of Truth}

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Mark Schaefer:

Sites mentioned during the podcasts:

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Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at: MinterDial.fr, on Buzzsprout or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

 

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