Tracey Follows – understanding future trends for long-term strategic planning (MDE153)

Minter Dialogue Episode #153 —Tracey Follows

This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures, running the Any Day Now agency. She has worked with Google, Telefonica and a host of tech start-ups, and is the regular FUTURES columnist for Marketing Magazine as well as being on the WIRED Consulting Faculty, in the Faith Popcorn BrainReserve Talent Bank, and is a global trendspotter for Trendwatching (tw:in). In this podcast, we talk about how companies can better get ready for the future, what needs to happen to act on future trends, and of course the important upcoming trends.

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” - Amara’s Law

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

BTW: If you are using Stitcher, my podcast is now available here.

 

To connect with Tracey Follows:

Sites mentioned by Tracey:

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Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at: MinterDial.fr, on Buzzsprout or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

 

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