Listening to mobiles in retail: interview with Guillaume de La Tour, Bluefox founder and CEO (MDE150)

Minter Dialogue Episode #150

  This interview is with Guillaume de La Tour, a serial entrepreneur based in Silicone Valley, who is founder and CEO of Bluefox, a disruptive startup that detects phones in order to convert traffic information into useful data and action for brands (as well as for security firms). It’s a cutting-edge space in the world of retail, not without controversy. In this discussion with Guillaume, we talk about how the technology works, some interesting use cases as well as being a dynamic entrepreneur embedded in one of the world’s most successful accelerators.

With Bluefox, I want to be the Doubleclick of real life.” – Guillaume de La Tour

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast. BTW: If you are using Stitcher, my podcast is now available here.

To connect with Guillaume de La Tour:

• You can find Guillaume on Twitter: @gdelatour
• Guillaume de La Tour on Linkedin
• You can send an email to Guillaume de La Tour here

Sites mentioned by Guillaume:

• Bluefox Content – outdoor media (with 100 million views per day)
• Plug and Play accelerator

————–

Further resources for the Minter Dialogue Radio Show:

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes. Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!