This interview is with Guillaume de La Tour, a serial entrepreneur based in Silicone Valley, who is founder and CEO of Bluefox, a disruptive startup that detects phones in order to convert traffic information into useful data and action for brands (as well as for security firms). It’s a cutting-edge space in the world of retail, not without controversy. In this discussion with Guillaume, we talk about how the technology works, some interesting use cases as well as being a dynamic entrepreneur embedded in one of the world’s most successful accelerators.
With Bluefox, I want to be the Doubleclick of real life.”
– Guillaume de La Tour
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.
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To connect with Guillaume de La Tour:
- You can find Guillaume on Twitter: @gdelatour
- Guillaume de La Tour on Linkedin
- You can send an email to Guillaume de La Tour here
Sites mentioned by Guillaume:
Further resources for the Minter Dialogue Radio Show:
Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at: MinterDial.fr, on Buzzsprout or in iTunes.
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!