This interview is with Olivier Gimpel, CMO of 3Suisses, which is owned by the German Otto Group. Over the last year, 3Suisses, one of the leading catalogue companies in France (also selling in Belgium, Russia, Ukraine and Czech Republic), has undergone a total transformation, abandoning its paper catalogue to go 100% digital, as of this past September. It is a bold move, including a revisiting of its positioning, logo and team. In this podcast, Olivier goes over the key elements of this business model transformation, content marketing, their drive-to-web magalogue and some of the lessons learned so far. A huge gamble that will be well worth following.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.
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Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!